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How content creators make money from rage-baiting
What in the World
Dec 2, 2024

Rage bait is social media content that's designed to elicit anger and frustration. Those feelings can encourage people to engage with the content, often by replying. It’s a process that helps content creators earn a lot of money.

BBC reporter Megan Lawton discusses the reasons that social media users engage with this type of content and offers tips to identify it.

And BBC tech reporter Tom Gerken explains how our online behaviour dictates what social media posts appear in our feeds.

Instagram: @bbcwhatintheworld Email: [email protected] WhatsApp: +44 0330 12 33 22 6 Presenter: Hannah Gelbart Producers: William Lee Adams, Hayley Clarke, Emilia Jansson Editor: Rosanna La-Falce

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Feb 5, 2025
USAID: Can the world live without it?

The U.S. Agency for International Development (USAID) is under fire. It is the world’s biggest donor and spends billions of dollars a year, funding programmes around the world, like fighting malaria in Bangladesh, clearing unexploded landmines in Cambodia and Laos and providing medical supplies in Sudan.

But President Trump says it is run by “radical lunatics” and he and billionaire Elon Musk, who’s got the job of trying to slash American government spending, want to shut it down. They have paused almost all international spending for 90 days and issued “stop work” orders to their staff. BBC journalist Nathalia Jimenez tells us what USAID does - and why the Trump administration wants to close it.

A large proportion of USAID funding goes towards healthcare and HIV medication in sub-Saharan Africa. Makuochi Okafor, the BBC’s Africa Health correspondent tells us what impact closing USAID could have in this region.

Anselm Gibbs, a BBC reporter based in Trinidad and Tobago, tells us about programmes USAID funds in the Caribbean. And Hilde Deman from Search for Common Ground, an international NGO that uses USAID funding in countries affected by violent conflict, talks about the impact to their work in the Democratic Republic of Congo.

Instagram: @bbcwhatintheworld Email: [email protected] WhatsApp: +44 0330 12 33 22 6 Presenter: William Lee Adams Producers: Benita Barden and Julia Ross-Roy Editor: Rosanna La Falce


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How content creators make money from rage-baiting

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