Home  >  The Food Chain  >  The risk takers
The Food Chain
The risk takers
The Food Chain
Feb 19, 2026

Every food company starts with a gamble - and not all of them pay off. In this episode Ruth Alexander speaks to business owners about the risks they’ve taken to get where they are today, from financial leaps to personal sacrifices, and the painful decisions that have shaped their journeys.

Ruth hears from Kim Kiarie, chef-owner of Five Senses Nairobi in Kenya, about building a high-end restaurant in a challenging market. Adonis Norouznia, who runs Nomas Gastrobar in Macclesfield in North-West England, on the risks of deciding to serve meat at his vegan restaurant, and Keith Bearden, CEO and co-owner of Alta Eco Foods in Houston, Texas, about scaling a food business in a competitive industry.

They describe the compromises that cost them dearly, the moments they wondered whether it was all worth it, and what kept them going. Produced by Izzy Greenfield

Image description: A foot comes down amidst a cartoon landscape of bright yellow banana skins. Credit Getty.

More Episodes

May 27, 2026
The business of food tours

Food tours are becoming one of the fastest-growing parts of the travel industry, with tourists increasingly choosing to explore cities and cultures through what they eat.

In this episode, Ruth Alexander explores the global rise of guided food experiences and the people building businesses around them.

In Manchester, food tour guide Julia Fairburn takes Ruth through some of the city’s best-known food spots, explaining how successful tours combine local history, storytelling and carefully paced eating experiences designed to leave visitors with lasting memories.

Eric Wolf, founder and executive director of the World Food Travel Association in Valencia, Spain, explains how food tourism has expanded worldwide into a multi-billion-dollar industry, as travellers increasingly seek authentic and immersive culinary experiences.

We also hear from Judith von Prockel, who began creating holidays centred around food experiences more than two decades ago, long before culinary tourism became mainstream. She reflects on how attitudes towards food travel have changed and why people are increasingly planning trips around what they want to eat.

And in Malaysia, Pauline Lee from Simply Enak describes the work involved in creating memorable food tours in a growing and increasingly competitive market, where guides must balance logistics, hospitality and cultural storytelling alongside the food itself.

From hidden local gems to global tourism trends, we explore why food tours have become big business — and what travellers are really looking for when they book them.

If you’d like to get in touch with the programme, please email: [email protected]

Producer: Izzy Greenfield Sound engineer: Andy Mills Picture: Simple Enak


26min 28sec



The risk takers

--:--
--:--