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The Food Chain
How to write a recipe
The Food Chain
Feb 12, 2026

We all have recipes we turn to again and again, perhaps from the stained pages of our favourite cookbooks, or handed down through families. But have you ever wondered about the work that’s gone into writing that set of instructions? In this edition of The Food Chain, Ruth Alexander looks at the art and science of recipe writing.

How does a cook turn what is often an instinctive and creative process into a list of instructions anyone can follow? How much detail is too much, and what are the essential elements no recipe is complete without? Ruth talks to a well-known cook who describes her love-hate relationship with recipe writing and a cookbook editor reveals how she’s built recipes from chefs’ doodles or even notes scrawled on a napkin. Find out what it’s like to work in the world of recipe testing and how the art of writing recipes has changed over hundreds of years.

Producer: Lexy O’Connor

Sound engineer: Hal Haines

If you would like to get in touch with the show, please email: [email protected]

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In this episode, Ruth Alexander explores the global rise of guided food experiences and the people building businesses around them.

In Manchester, food tour guide Julia Fairburn takes Ruth through some of the city’s best-known food spots, explaining how successful tours combine local history, storytelling and carefully paced eating experiences designed to leave visitors with lasting memories.

Eric Wolf, founder and executive director of the World Food Travel Association in Valencia, Spain, explains how food tourism has expanded worldwide into a multi-billion-dollar industry, as travellers increasingly seek authentic and immersive culinary experiences.

We also hear from Judith von Prockel, who began creating holidays centred around food experiences more than two decades ago, long before culinary tourism became mainstream. She reflects on how attitudes towards food travel have changed and why people are increasingly planning trips around what they want to eat.

And in Malaysia, Pauline Lee from Simply Enak describes the work involved in creating memorable food tours in a growing and increasingly competitive market, where guides must balance logistics, hospitality and cultural storytelling alongside the food itself.

From hidden local gems to global tourism trends, we explore why food tours have become big business — and what travellers are really looking for when they book them.

If you’d like to get in touch with the programme, please email: [email protected]

Producer: Izzy Greenfield Sound engineer: Andy Mills Picture: Simple Enak


26min 28sec



How to write a recipe

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