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The Food Chain
What's the point of cookbooks?
The Food Chain
Jan 9, 2025

When there are so many recipes available for free online, why does anyone still buy cookbooks?

In this programme we look into the business of selling cookbooks, what future the format may have and hear about the treasured tomes you turn to time and time again.

Ruth Alexander visits Books for Cooks, a specialist cookbook shop in London, to chat to Eric Treuille who cooks lunch for his customers from a different cookbook each day.

She speaks to cookbook writers Mogau Seshoene in South Africa, author of ‘The Lazy Makoti’ books, and Joanne Molinaro in the US, author of ‘The Korean Vegan’.

Doris Cooper tells Ruth what a publisher is looking for in a cookbook. She tells Ruth about her big hits and misses as editor-in-chief of Simon Element, a division of Simon and Schuster in New York.

And listeners in Italy, Malta and the US tell us about their favourite cookbooks.

If you would like to contact the programme email [email protected].

Presented by Ruth Alexander.

Produced by Beatrice Pickup.

(Image: Ruth Alexander with her grandmother’s cookbook, which still holds her handwritten pastry recipe. Credit: BBC)

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Eric Wolf, founder and executive director of the World Food Travel Association in Valencia, Spain, explains how food tourism has expanded worldwide into a multi-billion-dollar industry, as travellers increasingly seek authentic and immersive culinary experiences.

We also hear from Judith von Prockel, who began creating holidays centred around food experiences more than two decades ago, long before culinary tourism became mainstream. She reflects on how attitudes towards food travel have changed and why people are increasingly planning trips around what they want to eat.

And in Malaysia, Pauline Lee from Simply Enak describes the work involved in creating memorable food tours in a growing and increasingly competitive market, where guides must balance logistics, hospitality and cultural storytelling alongside the food itself.

From hidden local gems to global tourism trends, we explore why food tours have become big business — and what travellers are really looking for when they book them.

If you’d like to get in touch with the programme, please email: [email protected]

Producer: Izzy Greenfield Sound engineer: Andy Mills Picture: Simple Enak


26min 28sec



What's the point of cookbooks?

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