Home  >  The Food Chain  >  Has Christmas food gone mad?
The Food Chain
Has Christmas food gone mad?
The Food Chain
Dec 19, 2024

Prosecco flavoured crisps? Eggnog chicken? Sticky toffee pudding trifle?

The innovation for novelty Christmas products seems endless, but is there the appetite?

Ruth Alexander lifts the lid on an industry churning out festive food hits, and flops, in the race for Christmas tastebuds.

She visits the Good Housekeeping Institute in London to take part in an opulent dessert testing event, deciding which puddings are the best on the shelves this year.

Eric Nummelin and Mike Vahabi from Hela Spice in Toronto, Canada, reveal the wacky inventions they have come up with for this year, and how inspiration can strike at any time.

A former buyer for a large European supermarket chain talks about how to “win” Christmas with headline-grabbing products, and what happens when shoppers try things once and don’t go back for more.

If you would like to get in touch with the show, please email: [email protected]

Presenter: Ruth Alexander

Producer: Hannah Bewley

(Image: Colourful Christmas treats and biscuits. Credit: Getty Images/BBC)

More Episodes

May 6, 2026
Rethinking the potato

Potatoes are having a moment.

Once dismissed as dull, stodgy or even unhealthy, they’re now back, appearing on restaurant menus, in food magazines and across social media feeds.

But the story of the potato goes back much further.

In this episode, Ruth Alexander traces the journey of one of the world’s most familiar foods. From its origins millions of years ago to its place in today’s global food system.

AJ Shehata, senior sous chef at Fallow restaurant in London explains why the potato forces chefs to get creative.

At the Natural History Museum, botanist Sandy Knapp explains how the potato may have been born from a chance encounter between two wild plants in the Andes, an event that made it possible for potatoes to grow underground and spread across new environments.

We explore how the potato became a global food. Potatoes USA president Blair Richardson explains how demand continues to grow worldwide, and how the industry is working to reshape the potato’s image.

We ask whether the potato’s reputation is deserved. Nutrition scientist Candida Rebello shares research suggesting potatoes may be far more beneficial, and more misunderstood, than many people think.

And at the International Potato Center in Peru, scientist Julian Soto works with farmers to conserve thousands of native potato varieties. In the Andes, potatoes are not just a crop, they are part of culture, identity and family life.

From ancient origins to modern revival, this is the story of how the potato conquered the world, fell out of favour, and is now being rediscovered, just as new challenges begin to emerge.

If you’d like to get in touch with the programme, please email: [email protected]

Producer: Izzy Greenfield Sound engineer: Hal Haines Picture: Getty


26min 29sec



Has Christmas food gone mad?

--:--
--:--