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The Food Chain
Is the food you’re eating what you think it is?
The Food Chain
May 17, 2023

How can you be sure you’re eating what you think you’re eating? In most cases, food fraud won’t make you ill, but you won’t be getting quite what you’re paying for. In this programme, Ruth Alexander hears why high food prices and the war in Ukraine mean food fraud is more likely to happen. She visits a laboratory in Belfast in Northern Ireland, where food products are analysed to sort what’s real and what’s fake, and she speaks to a food fraud investigator who tells us just how difficult it is to stop the criminals. And we hear from a spice market in Delhi where vendors and shoppers tell us how they try to avoid fake products.

If you would like to get in touch with the show, please email: [email protected]

Producer: Elisabeth Mahy

(Image: A row of jars of spices, but the one in the middle is highlighted. Credit: Getty Images/BBC)

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The business of food tours

Food tours are becoming one of the fastest-growing parts of the travel industry, with tourists increasingly choosing to explore cities and cultures through what they eat.

In this episode, Ruth Alexander explores the global rise of guided food experiences and the people building businesses around them.

In Manchester, food tour guide Julia Fairburn takes Ruth through some of the city’s best-known food spots, explaining how successful tours combine local history, storytelling and carefully paced eating experiences designed to leave visitors with lasting memories.

Eric Wolf, founder and executive director of the World Food Travel Association in Valencia, Spain, explains how food tourism has expanded worldwide into a multi-billion-dollar industry, as travellers increasingly seek authentic and immersive culinary experiences.

We also hear from Judith von Prockel, who began creating holidays centred around food experiences more than two decades ago, long before culinary tourism became mainstream. She reflects on how attitudes towards food travel have changed and why people are increasingly planning trips around what they want to eat.

And in Malaysia, Pauline Lee from Simply Enak describes the work involved in creating memorable food tours in a growing and increasingly competitive market, where guides must balance logistics, hospitality and cultural storytelling alongside the food itself.

From hidden local gems to global tourism trends, we explore why food tours have become big business — and what travellers are really looking for when they book them.

If you’d like to get in touch with the programme, please email: [email protected]

Producer: Izzy Greenfield Sound engineer: Andy Mills Picture: Simple Enak


26min 28sec



Is the food you’re eating what you think it is?

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