Home  >  Business Daily  >  Meet the 'workfluencers'
Business Daily
Meet the 'workfluencers'
Business Daily
Apr 24, 2025

From filming 'day-in-the-life' videos, to capturing casual conversations in the office, some employees are no longer just working behind the scenes. They're stepping into the spotlight as the creative forces behind their company's social media content.

More businesses are moving away from paying for traditional social media influencers to market their brands, to asking their own staff to do it. Meet the 'workfluencers'.

This type of in-house marketing might serve as a useful recruitment tool, or help to humanise corporations while boosting engagement, but it carries risks for a business. And how honest can employees be in what they post? Should they be paid extra to do this sort of work?

If you would like to get in touch with the show, please email: [email protected]

Presented and produced by Deborah Weitzmann

(Picture: Employees filming content for social media. Credit: Joe & the Juice)

More Episodes



Apr 11, 2026
Bonus: Introducing Inheritance: Samsung

When the Samsung Chairman has a heart attack, his heir is pushed into the spotlight. The complex manoeuvring to secure his succession re-opens old family wounds, prompts one of the biggest scandals in South Korea’s history, and – eventually – helps to bring down a President.

Everyone’s heard of Samsung: more than a billion people have one of their smartphones . This is the drama behind the tech giant that changed the world.

From a fruit and vegetable store to a global empire, Samsung’s story is more than business—it’s an epic family saga. Behind the success lies a dynasty driven by ambition, wealth, tradition and rivalries, where power struggles shaped not just the company but South Korea’s economy.

In this brand-new 10-part series from the BBC World Service, we take you behind closed doors- inside the billion-dollar deals and the family power struggles that shape global empires. When your relatives are also your business partners, every decision is personal. In these dynasties, the boardroom isn’t just about profit - it’s about survival.

You can hear episode 1 right here but for the whole series search "Inheritance: Samsung" wherever you get your podcasts.

Host: Elise Hu

Producers: Simon Tulett and Sally Abrahams

Fact-checkers: Matt Toulson and Su-Min Hwang

Music: Thomas Ross Fitzsimons

Mixing and sound design: Charlie Brandon-King.

Series Editor: Matt Willis

With special thanks to Geoffrey Cain, Sojin Lim, Jaeyeon Lee, Jake Kwon and, also, Mary Wilkinson.

Senior Commissioning Producer: Sarah Green

Commissioning Editor: Jon Manel

Inheritance is a BBC Long Form Audio Production


26min 00sec

Meet the 'workfluencers'

--:--
--:--