Home  >  Business Daily  >  The ultramarathon business
Business Daily
The ultramarathon business
Business Daily
Mar 11, 2025

The south of France is among thousands of places around the world that now stage ultramarathons: extreme running events covering anything above 26.2 miles to more than 100. They often take place on challenging terrain and require considerable physical and mental resilience. And they've become big business.

To find out more, Business Daily went to the Nice Côte d'Azur 100-mile race to speak to runners and organisers about the popularity of these sorts of events, and how they make money.

If you would like to get in touch with the show, please email: [email protected]

Presented and produced by John Laurenson

(Picture: Woman and man running in a forest in the dark. Credit: Getty Images)

More Episodes

Apr 19, 2026
Getting goods to the ends of the Earth

In one of the most remote and unforgiving regions on the planet, the final stretch of any delivery becomes a test of endurance, ingenuity, and sheer determination.

In this episode, Jane Chambers travels deep into Chilean Patagonia, where last mile delivery, or last-mile logistics, collides with hundreds of kilometres of rugged terrain, unpredictable weather, unpaved roads, and ferry routes that can shut down without warning. It means the price of goods is often very expensive. We hear from the people and companies trying to find solutions.

If you’d like to get in touch with the programme, our email address is [email protected]

Presented and produced by Jane Chambers

Business Daily is the home of in-depth audio journalism devoted to the world of money and work. From small startup stories to big corporate takeovers, global economic shifts to trends in technology, we look at the key figures, ideas and events shaping business.

Each episode is a 17-minute, daily deep dive into a single topic, featuring expert analysis and the people at the heart of the story.

Recent episodes explore the weight-loss drug revolution, the growth in AI, the cost of living, the economic impact of the war in the Middle East, and why bond markets are so powerful.

We also feature in-depth interviews with company founders and some of the world's most prominent CEOs. These include Google's Sundar Pichai, Wikipedia founder Jimmy Wales, and the CEO of Canva, Melanie Perkins.

(Picture: Van driving on Carretera Austral, on the way to Villa O'Higgins, Patagonia, Chile. Credit: Getty Images)


17min 28sec

Apr 16, 2026
L.O.L. Surprise creator Isaac Larian

Isaac Larian left Iran as a 17 year-old with $750 and went on to build a successful career in the US toy industry. Today, at 72, he’s the founder and chief executive of MGA Entertainment, one of the largest privately owned toy companies in the United States.

Over the years, he’s been involved in several high-profile toy launches: from Bratz in 2001 to the acquisition of Little Tikes in 2006, and more recently the L.O.L. Surprise range of toys.

He talks about his journey in life and in business and why he thinks the setbacks along the way are essential to success. 

Business Daily is the home of in-depth audio journalism devoted to the world of money and work. From small startup stories to big corporate takeovers, global economic shifts to trends in technology, we look at the key figures, ideas and events shaping business.

Each episode is a 17-minute, daily deep dive into a single topic, featuring expert analysis and the people at the heart of the story.

Recent episodes explore the weight-loss drug revolution, the growth in AI, the cost of living, the economic impact of the war in the Middle East, and why bond markets are so powerful.

We also feature in-depth interviews with company founders and some of the world's most prominent CEOs. These include Google's Sundar Pichai, Wikipedia founder Jimmy Wales, and the CEO of Canva, Melanie Perkins.

To get in touch with the team, our email address is [email protected]

Presenter: Rahul Tandon Producers: Victoriya Holland and Ahmed Adan

(Photo: Isaac Larian, founder and CEO of MGA Entertainment, sitting in front of some dolls. Credit: MGA Entertainment)


17min 28sec


The ultramarathon business

--:--
--:--