Home  >  Business Daily  >  How do you save a brand in crisis?
Business Daily
How do you save a brand in crisis?
Business Daily
Feb 26, 2025

We look at how to rescue brands on the brink.

We hear inspired sloganeering and learn about the audacious marketing that have helped companies – even towns and cities – to turn their reputations around.

If you would like to get in touch with the show, please email: [email protected]

Producer/presenter: David Reid

(Photo: A businessman covers his eyes and extends his arm to prevent a series of heavy walls from falling on him. Credit: Getty Images)

More Episodes



Apr 11, 2026
Bonus: Introducing Inheritance: Samsung

When the Samsung Chairman has a heart attack, his heir is pushed into the spotlight. The complex manoeuvring to secure his succession re-opens old family wounds, prompts one of the biggest scandals in South Korea’s history, and – eventually – helps to bring down a President.

Everyone’s heard of Samsung: more than a billion people have one of their smartphones . This is the drama behind the tech giant that changed the world.

From a fruit and vegetable store to a global empire, Samsung’s story is more than business—it’s an epic family saga. Behind the success lies a dynasty driven by ambition, wealth, tradition and rivalries, where power struggles shaped not just the company but South Korea’s economy.

In this brand-new 10-part series from the BBC World Service, we take you behind closed doors- inside the billion-dollar deals and the family power struggles that shape global empires. When your relatives are also your business partners, every decision is personal. In these dynasties, the boardroom isn’t just about profit - it’s about survival.

You can hear episode 1 right here but for the whole series search "Inheritance: Samsung" wherever you get your podcasts.

Host: Elise Hu

Producers: Simon Tulett and Sally Abrahams

Fact-checkers: Matt Toulson and Su-Min Hwang

Music: Thomas Ross Fitzsimons

Mixing and sound design: Charlie Brandon-King.

Series Editor: Matt Willis

With special thanks to Geoffrey Cain, Sojin Lim, Jaeyeon Lee, Jake Kwon and, also, Mary Wilkinson.

Senior Commissioning Producer: Sarah Green

Commissioning Editor: Jon Manel

Inheritance is a BBC Long Form Audio Production


26min 00sec

How do you save a brand in crisis?

--:--
--:--