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Business Daily
Luxury advent calendars unwrapped
Business Daily
Nov 28, 2024

Advent calendars have evolved from the simple cardboard doors or chocolate treats to a multimillion-dollar premium industry; with major companies using them as a powerful brand awareness tool.

We find out why the design of an advent calendar is more important than ever, with many retailers investing in appearance and reusability; and we hear from environmental groups who are still concerned about the amount of waste.

Plus - are the products in these more extravagant calendars actually worth the money?

(Picture: An apartment window decorated with advent calendar and traditional electric Christmas candlestick. Credit: Getty Images)

Presented and produced by Deborah Weitzmann

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To get in touch with the team, our email address is [email protected]

Presenter: Ed Butler Producers: Rebecca Smyllie and Craig Henderson

Business Daily is the home of in-depth audio journalism devoted to the world of money and work. From small startup stories to big corporate takeovers, global economic shifts to trends in technology, we look at the key figures, ideas and events shaping business.

Each episode is a 17-minute, daily deep dive into a single topic, featuring expert analysis and the people at the heart of the story.

Recent episodes explore the weight-loss drug revolution, the growth in AI, the cost of living, the economic impact of the war in the Middle East, and why bond markets are so powerful.

We also feature in-depth interviews with company founders and some of the world's most prominent CEOs. These include Google's Sundar Pichai, Wikipedia founder Jimmy Wales, and the CEO of Canva, Melanie Perkins.

(Photo: US President Donald Trump delivers remarks on reciprocal tariffs as US Secretary of Commerce Howard Lutnick holds a chart during a Make America Wealthy Again event at the White House, Washington DC, 2 April 2025. Credit: Getty Images)


17min 48sec


Luxury advent calendars unwrapped

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