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Peak profits
Business Daily
Feb 21, 2024

The Olympics in Tokyo, some jaw dropping films, and a hardwired desire to be in the great outdoors. These are just some of the reasons credited with boosting the popularity of climbing. Hundreds of indoor bouldering gyms have cropped up in the US since the 1990s, and the sport is spreading across the world.

Although still concentrated in North America and Europe, more and more countries are joining the International Federation of Sport Climbing, and the millions of people taking part are attracting the attention of brands and financial backers. We hear from climbing business experts and the UK’s most successful competitive climber, Shauna Coxsey, to find out more.

(Picture: Shauna Coxey. Credit: Getty Images)

Presented and produced by Hannah Bewley

More Episodes
May 14, 2026
The banker who loaned to women when no one else would

Jennifer Riria grew up in a rural village in Kenya, juggled motherhood and university studies in her late teens, and ended up running one of the biggest microfinance institutions for women in Africa, which allows women to access loans for their businesses. The entrepreneur pioneered giving small loans to women at a time when they were not allowed to get finance. We hear about her story in life and in business.

If you'd like to get in touch with the team, our email address is [email protected]

Presenter: Leanna Byrne Producers: Ahmed Adan and Amber Mehmood Sound mix: Toby James

Business Daily is the home of in-depth audio journalism devoted to the world of money and work. From small startup stories to big corporate takeovers, global economic shifts to trends in technology, we look at the key figures, ideas and events shaping business.

Each episode is a 17-minute deep dive into a single topic, featuring expert analysis and the people at the heart of the story.

Recent episodes explore the weight-loss drug revolution, the growth in AI, the cost of living, why bond markets are so powerful, China's property bubble, and Gen Z's experience of the current job market.

We also feature in-depth interviews with company founders - like Jennifer Riria - and some of the world's most prominent CEOs. These include Google's Sundar Pichai, Wikipedia founder Jimmy Wales, and the CEO of Starbucks, Brian Niccol.

(Picture: Jennifer Riria.)


17min 28sec




Peak profits

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