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Is it worth being a B Corp?
Business Daily
Feb 7, 2024

It's an exclusive business club with over 8,000 companies, which put environmental and social values at the heart of their work. But the B Corp badge has come under some criticism for taking on some multinational companies - some smaller businesses say that has diluted its values. We hear from Anjli Raval, who reports on what goes on inside the world's biggest companies for the Financial Times.

One of the biggest growth areas for B Corps is expected to be Africa. Tahira Nizari is the co-founder of new B Corp Kazi Yetu, selling traceable products like tea and spices from Tanzania. Max Landry at Peppy - a health tech company - who specialise in underserved areas of healthcare lets us know the hoops to join the B Corp club. Jonathan Trimble, the CEO and founder of creative agency And Rising, which helps new brands with their marketing plans tells us what he wants B Corp to change. Chris Turner, Executive Director at B - Lab UK, tells us how their standards will shift in the next year.

Produced and presented by Rick Kelsey

(Image credit: Kazi Yetu)

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Business Daily is the home of in-depth audio journalism devoted to the world of money and work. From small startup stories to big corporate takeovers, global economic shifts to trends in technology, we look at the key figures, ideas and events shaping business.

Each episode is a 17-minute, daily deep dive into a single topic, featuring expert analysis and the people at the heart of the story.

Recent episodes explore the weight-loss drug revolution, the growth in AI, the cost of living, the economic impact of the war in the Middle East, and why bond markets are so powerful.

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Presenter: Sarah Rogers Producers: Bisi Adebayo, Victoriya Holland and Jay Behrouzi

(Photo: Lamis al-Hashimy. Credit: Lamis al-Hashimy)


17min 58sec




Is it worth being a B Corp?

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