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The rise of dynamic pricing
Business Daily
Jan 30, 2024

The retail strategy allows companies to constantly tweak their prices in response to changes in the market.

In the first of two programmes, we look at how dynamic pricing works in the airline industry, at ride-hailing companies like Uber and on India’s sprawling rail network.

And we speak to a director of e-commerce at US electronics firm Harman International, who tells us how dynamic pricing has enhanced its business, increasing revenue, margins and making the company more efficient.

Archive of India: Our trains, electric, used courtesy of Made In Manchester.

Presented and produced by: Gideon Long

(Image: The Mumbai to Solapur Vande Bharat Express at Pune India. Credit: Getty Images)

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Business Daily is the home of in-depth audio journalism devoted to the world of money and work. From small startup stories to big corporate takeovers, global economic shifts to trends in technology, we look at the key figures, ideas and events shaping business.

Each episode is a 17-minute, daily deep dive into a single topic, featuring expert analysis and the people at the heart of the story.

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Presenter: Sarah Rogers Producers: Bisi Adebayo, Victoriya Holland and Jay Behrouzi

(Photo: Lamis al-Hashimy. Credit: Lamis al-Hashimy)


17min 58sec



The rise of dynamic pricing

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