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Goodbye blue tick?
Business Daily
Jan 17, 2024

Once a much desired badge of authority and quality, on some social media platforms the blue tick (or check) is now available to anyone who chooses to buy one.

But has this been a popular move?

And has the monetising of verification meant that the blue tick has lost its credibility?

We hear from industry experts who can shed some light on verification, which has dramatically changed since Elon Musk bought Twitter, now X, in October 2022.

Presenter: David Harper Producer: Victoria Hastings

(Image: Two workers look at a phone. Credit: Getty Images)

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If you'd like to get in touch with the team, our email address is [email protected]

Business Daily is the home of in-depth audio journalism devoted to the world of money and work. From small startup stories to big corporate takeovers, global economic shifts to trends in technology, we look at the key figures, ideas and events shaping business.

Each episode is a 17-minute, daily deep dive into a single topic, featuring expert analysis and the people at the heart of the story.

Recent episodes explore the weight-loss drug revolution, the growth in AI, the cost of living, the economic impact of the war in the Middle East, and why bond markets are so powerful.

We also feature in-depth interviews with company founders and some of the world's most prominent CEOs. These include Google's Sundar Pichai, Wikipedia founder Jimmy Wales, and the CEO of Canva, Melanie Perkins.

Presenter: Sarah Rogers Producers: Bisi Adebayo, Victoriya Holland and Jay Behrouzi

(Photo: Lamis al-Hashimy. Credit: Lamis al-Hashimy)


17min 58sec



Goodbye blue tick?

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