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The race for the perfect running shoe
Business Daily
Jan 15, 2024

The running shoe industry is worth around 50 billion dollars across the world, with more and more of us taking part in the sport. With more popularity comes more competition, so what are brands doing to keep consumers interested? We ask the chief marketing officer at Swiss sportswear company, ON, and find out how it helps sales when a top athlete wears their shoes. And as the debate around 'super shoes' rumbles on, are they really worth the expensive price tag? US marathon winner Kellyn Taylor tells us about the pros and cons of carbon plated shoes - which played a big role in marathon records being smashed in 2023.

(Picture: A group of runners racing through a park. Credit: Getty Images)

Presented and produced by Izzy Greenfield

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Business Daily is the home of in-depth audio journalism devoted to the world of money and work. From small startup stories to big corporate takeovers, global economic shifts to trends in technology, we look at the key figures, ideas and events shaping business.

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Presenter: Sarah Rogers Producers: Bisi Adebayo, Victoriya Holland and Jay Behrouzi

(Photo: Lamis al-Hashimy. Credit: Lamis al-Hashimy)


17min 58sec


The race for the perfect running shoe

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