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Business Daily meets: Joyce and Raissa de Haas
Business Daily
Dec 8, 2023

Joyce and Raissa de Hass used to make tonic waters and mixers for their friends. That passion became a university project, which then turned into a successful start-up.

In the early days, the twin co-founders from the Netherlands were releasing batches of products they weren't really keen on, but now they think they've found a winning formula for premium mixers. They've won awards for their drinks, and now stock several premium bars and supermarkets.

In this edition of Business Daily, we hear how Joyce and Raissa turned a passion project into a business, why they believe they're shaking up the drinks industry, and what it's like to run a start-up with your identical twin.

(Picture: Joyce and Raissa de Hass)

Presented and produced by Dougal Shaw

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Business Daily is the home of in-depth audio journalism devoted to the world of money and work. From small startup stories to big corporate takeovers, global economic shifts to trends in technology, we look at the key figures, ideas and events shaping business.

Each episode is a 17-minute, daily deep dive into a single topic, featuring expert analysis and the people at the heart of the story.

Recent episodes explore the weight-loss drug revolution, the growth in AI, the cost of living, the economic impact of the war in the Middle East, and why bond markets are so powerful.

We also feature in-depth interviews with company founders and some of the world's most prominent CEOs. These include Google's Sundar Pichai, Wikipedia founder Jimmy Wales, and the CEO of Canva, Melanie Perkins.

Presenter: Sarah Rogers Producers: Bisi Adebayo, Victoriya Holland and Jay Behrouzi

(Photo: Lamis al-Hashimy. Credit: Lamis al-Hashimy)


17min 58sec

Business Daily meets: Joyce and Raissa de Haas

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