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The seductive dance of charisma
The Forum
Jan 18, 2025

Where do charismatic personalities come from? Are they people born with special or even divine gifts? Or have they simply mastered a few effective techniques for cordial social interaction that anyone can learn? As business, entertainment and politics increasingly turn into popularity contests conducted through social media and TV, charisma seems to matter more and more: hence the proliferation of companies offering to teach aspiring leaders how to acquire it. But the influence that magnetic personalities can have on an audience long predates modern screen media: in 1896, a speech brimming with charisma earned one little-known young orator a not just a 20-minute standing ovation but also a US presidential nomination.

Iszi Lawrence explores the role of charisma in politics and business with Julia Sonnevend, Associate Professor of Sociology and Communications at The New School for Social Research in New York and author of Charm: How Magnetic Personalities Shape Global Politics; John Antonakis, Professor of Organizational Behaviour in the Faculty of Business and Economics of the University of Lausanne, and co-author of a political charismometer that predicts US presidential elections among other things; Jeremy C. Young, historian of political culture and social movements, author of The Age of Charisma: Leaders, Followers, and Emotions in American Society; as well as World Service listeners.

(Photo: Smiling businessman in discussion. Credit: Thomas Barwick/Getty Images)

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Aug 16, 2025
The unfolding history of the magazine

When magazines first emerged, they were the preserve of an elite who could afford to pay for them. But as time went on, the cost of paper fell, printing technology became more streamlined, literacy improved and would-be publishers spotted an opportunity to connect with audiences hungry for information and entertainment.

Magazines found a place to appeal to all types of interest, in the same way that the internet does today. In their heyday they attracted some of the best writers such as Charles Dickens and Ernest Hemingway, sometimes acting as a vehicle to establish literary careers. Later magazines were to become the go-to place for quality photography and design.

Falling advertising revenues have largely contributed to the decline of printed magazines, as well as editions moving online. However some titles have found a way of reinventing themselves in the 21st century.

Iszi Lawrence is joined by a panel of guests to discuss the rise and evolution of magazines. Usha Raman is a professor in the Department of Communication at the University of Hyderabad in India, who began her career in magazines, writing and editing a variety of publications. She's also the owner and editor of a specialist magazine for teachers.

Samir Husni is the founder and director of the Magazine Media Centre in the United States. He's also written many books, including Inside the Great Minds of Magazine Makers.

And Tim Holmes is a former magazine editor, writer and until his retirement, leader for many years of the magazine journalism course at the University of Cardiff in the UK. We'll also hear from a variety of Forum listeners from around the world, who share their thoughts on magazines.

Produced by Fiona Clampin for BBC World Service.

(Photo: Newspapers and magazines on display at a newsstand on January 31, 2010 in Khan Market New Delhi, India. Photo by Rajkumar/Mint via Getty Images)


48min 36sec




The seductive dance of charisma

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