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From straw poll to opinion poll
The Forum
Oct 27, 2022

Today, we can’t imagine an election without an opinion poll gauging public opinion on who’s leading, who’s won a debate or who’s more popular with a specific group of voters. Even our favourite chocolate bars and footballers are subject to a poll. But how did straw polls evolve into the scientific number crunching we know now? What is their purpose and impact? How differently are they used around the world? And just how reliable are they?

Bridget Kendall is joined by economist and chairman of Gallup Pakistan, Dr. Ijaz Shafi Gilani; Scott Keeter, Senior Survey Advisor for the Pew Research Center in Washington; and Sir John Curtice from the University of Strathclyde.

(Photo: American President Harry S. Truman smiles and waves to the excited Kansas City crowd after hearing the news that he had won the United States elections in 1948, despite what the polls had predicted. Credit: Keystone/Getty Images)

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Aug 16, 2025
The unfolding history of the magazine

When magazines first emerged, they were the preserve of an elite who could afford to pay for them. But as time went on, the cost of paper fell, printing technology became more streamlined, literacy improved and would-be publishers spotted an opportunity to connect with audiences hungry for information and entertainment.

Magazines found a place to appeal to all types of interest, in the same way that the internet does today. In their heyday they attracted some of the best writers such as Charles Dickens and Ernest Hemingway, sometimes acting as a vehicle to establish literary careers. Later magazines were to become the go-to place for quality photography and design.

Falling advertising revenues have largely contributed to the decline of printed magazines, as well as editions moving online. However some titles have found a way of reinventing themselves in the 21st century.

Iszi Lawrence is joined by a panel of guests to discuss the rise and evolution of magazines. Usha Raman is a professor in the Department of Communication at the University of Hyderabad in India, who began her career in magazines, writing and editing a variety of publications. She's also the owner and editor of a specialist magazine for teachers.

Samir Husni is the founder and director of the Magazine Media Centre in the United States. He's also written many books, including Inside the Great Minds of Magazine Makers.

And Tim Holmes is a former magazine editor, writer and until his retirement, leader for many years of the magazine journalism course at the University of Cardiff in the UK. We'll also hear from a variety of Forum listeners from around the world, who share their thoughts on magazines.

Produced by Fiona Clampin for BBC World Service.

(Photo: Newspapers and magazines on display at a newsstand on January 31, 2010 in Khan Market New Delhi, India. Photo by Rajkumar/Mint via Getty Images)


48min 36sec


From straw poll to opinion poll

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