TOPIC: Incentive, Inspiration, and Motivation This week, Dan and Merlin are inspired to talk about the incentive and the motivation to make something. Inspiration is marketed as something you're missing, but it has a short expiration date, and if you're more scared than uninspired then it doesn't matter how many pieces of candy you're offered. And what do you do if selling bottled water cozies affects your intrinsic motivation to make them? Well. It's complicated. As usual.