Home  >  Witness History  >  Sid the Seagull and the Slip Slop Slap campaign
Witness History
Sid the Seagull and the Slip Slop Slap campaign
Witness History
Jun 23, 2026

In 1981, Australia launched a fight against skin cancer with help from a yellow cartoon seagull and a catchy jingle.

The Slip Slop Slap campaign was created by an advertising team of Philip Adams, Peter Best and Alex Stitt. The three men gave their services for free to help the Cancer Council Victoria charity spread the message.

Soon, Australians began to slip on a shirt, slop on sunscreen and slap on a hat in response to a warning by Sid the Seagull.

Today, the campaign is widely credited in helping change attitudes to sun protection. Professor David Hill, former head of the charity, talks to Jane Wilkinson about how it happened.

Eye-witness accounts brought to life by archive. Witness History is for those fascinated by and curious about the past. We take you to the events that have shaped our world through the eyes of the people who were there.

For nine minutes every day, we take you back in time and all over the world, to examine wars, coups, scientific discoveries, cultural moments and much more.

Recent episodes explore everything from how the Excel spreadsheet was developed, the creation of cartoon rabbit Miffy and how the sound barrier was broken.

We look at the lives of some of the most famous leaders, artists, scientists and personalities in history, including: the moment Reagan and Gorbachev met in Geneva, Haitian singer Emerante de Pradines’ life and Omar Sharif’s legendary movie entrance in Lawrence of Arabia.

You can learn all about fascinating and surprising stories, like the invention of a stent which has saved lives around the world; the birth of the G7; and the meeting of Maldives’ ministers underwater. We cover everything from World War Two and Cold War stories to Black History Month and our journeys into space.

(Photo: Sid the seagull, 1981. Credit: Cancer Council Victoria)

More Episodes
Jun 23, 2026
Brexit: Ireland watches the vote unfold

In June 2016, voters in the UK were asked whether they wanted to remain in the European Union or leave. It was a decision that would divide the country and reshape relations with its closest neighbours.

As the result emerged overnight, Rory Montgomery was one of the officials responsible for preparing Ireland's response.

The former diplomat remembers watching the night unfold from Dublin and tells Helen Ledwick why it mattered so much for Ireland.

Eye-witness accounts brought to life by archive. Witness History is for those fascinated by and curious about the past. We take you to the events that have shaped our world through the eyes of the people who were there.

For nine minutes every day, we take you back in time and all over the world, to examine wars, coups, scientific discoveries, cultural moments and much more.

Recent episodes explore everything from how the Excel spreadsheet was developed, the creation of cartoon rabbit Miffy and how the sound barrier was broken.

We look at the lives of some of the most famous leaders, artists, scientists and personalities in history, including: the moment Reagan and Gorbachev met in Geneva, Haitian singer Emerante de Pradines’ life and Omar Sharif’s legendary movie entrance in Lawrence of Arabia.

You can learn all about fascinating and surprising stories, like the invention of a stent which has saved lives around the world; the birth of the G7; and the meeting of Maldives’ ministers underwater. We cover everything from World War Two and Cold War stories to Black History Month and our journeys into space.

(Photo: European Union and Union flags flying together. Credit: Chris Ratcliffe/Bloomberg via Getty Images)


10min 33sec

Jun 22, 2026
China detains Hong Kong booksellers

It's 10 years since a Hong Kong bookseller who was detained for selling material critical of China’s leaders, was released and went public.

In 2015, Lam Wing-Kee and four other men who published and sold books went missing. The case of the booksellers raised international concerns that Hong Kong's judicial independence and freedom of speech were being eroded. Protests followed.

On 21 June 2016, Mr Lam was released after eight months in detention on the Chinese mainland and he returned to Hong Kong. He tells Josephine McDermott that he took the decision to hold a press conference because “If I didn’t speak out, Hong Kong’s freedoms of speech and press would suffer in silence”.

Lam Wing-Kee left Hong Kong in 2019 fearing new extradition rules. In Taiwan, he reopened Causeway Bay bookstore.

Eye-witness accounts brought to life by archive. Witness History is for those fascinated by and curious about the past. We take you to the events that have shaped our world through the eyes of the people who were there.

For nine minutes every day, we take you back in time and all over the world, to examine wars, coups, scientific discoveries, cultural moments and much more.

Recent episodes explore everything from how the Excel spreadsheet was developed, the creation of cartoon rabbit Miffy and how the sound barrier was broken.

We look at the lives of some of the most famous leaders, artists, scientists and personalities in history, including: the moment Reagan and Gorbachev met in Geneva, Haitian singer Emerante de Pradines’ life and Omar Sharif’s legendary movie entrance in Lawrence of Arabia.

You can learn all about fascinating and surprising stories, like the invention of a stent which has saved lives around the world; the birth of the G7; and the meeting of Maldives’ ministers underwater. We cover everything from World War Two and Cold War stories to Black History Month and our journeys into space.

(Photo: Lam Wing-kee at a rally after his release. Credit: Isaac Lawrence/AFP via Getty Images)


10min 33sec

Jun 19, 2026
The discovery of Lyme disease

In 1975, a mysterious outbreak of illness struck children in the United States, triggering a medical breakthrough. Prof Allen Steere uncovered a bacterial infection which was spread by blood‑sucking ticks. It was formally identified for the first time and would go on to be named Lyme disease, after the town where it first emerged. He speaks to Reena Stanton-Sharma about what led to the discovery.

Eye-witness accounts brought to life by archive. Witness History is for those fascinated by and curious about the past. We take you to the events that have shaped our world through the eyes of the people who were there.

For nine minutes every day, we take you back in time and all over the world, to examine wars, coups, scientific discoveries, cultural moments and much more.

Recent episodes explore everything from how the Excel spreadsheet was developed, the creation of cartoon rabbit Miffy and how the sound barrier was broken.

We look at the lives of some of the most famous leaders, artists, scientists and personalities in history, including: the moment Reagan and Gorbachev met in Geneva, Haitian singer Emerante de Pradines’ life and Omar Sharif’s legendary movie entrance in Lawrence of Arabia.

You can learn all about fascinating and surprising stories, like the invention of a stent which has saved lives around the world; the birth of the G7; and the meeting of Maldives’ ministers underwater. We cover everything from World War Two and Cold War stories to Black History Month and our journeys into space.

(Photo: Prof Allen Steere in his lab at Massachusetts General Hospital in 2013. Credit: Yoon S. Byun/The Boston Globe via Getty Images)


10min 41sec

Sid the Seagull and the Slip Slop Slap campaign

--:--
--:--