Home  >  The History Hour  >  The first Air Jordan and Imelda Marcos's 3,000 pairs of shoes
The History Hour
The first Air Jordan and Imelda Marcos's 3,000 pairs of shoes
The History Hour
May 24, 2024

Max Pearson presents a collection of this week’s Witness History episodes from the BBC World Service.

This week’s programmes are all about the history of footwear.

First we take a trip back to the 1960’s when Brazilians were introduced to a new type of footwear, which went on to become one of the country’s biggest exports.

Plus the story of how a then rookie basketball player called Michael Jordan signed a deal with Nike that revolutionised sports marketing.

We also hear about the thousands of shoes owned by the former first lady of the Philippines, Imelda Marcos.

Then we learn how one family feud led to the creation of two massive sportswear companies, Adidas and Puma.

Finally, we hear how a Czech company revolutionised shoe production and brought affordable footwear to the world.

Contributors: Sergio Sanchez - Author and former employee of Havainas. Sonny Vaccaro - Former Nike executive. Dr Alex Sherlock – Lecturer in the school of Fashion and Textiles at RMIT University in Melbourne, Australia and founder of the Footwear Research Network. Sigi Dassler – Daughter of Adi Dassler the founder of Adidas. Mick Pinion – Former Bata engineer.

(Photo: Air Jordan Original. Credit: Getty Images)

More Episodes
Jun 21, 2025
Jaws and the Charleston church shooting

Max Pearson presents a collection of the week's Witness History interviews from the BBC World Service.

This programme includes outdated and offensive language.

It’s 50 years since the original Jaws film was released in cinemas across America. The movie premiered on 20 June 1975. Our guest is Jenny He, senior exhibitions curator at the Academy Museum of Motion Pictures in Los Angeles. She tells us about the history of this blockbuster movie. We also hear from Carl Gottlieb, who co-wrote the screenplay.

Also, the story of the women who were forcibly detained in sexual health clinics across East Germany, the signing of the Treaty of Versailles, and the 1964 civil rights swimming protest that ended when acid was poured into the pool.

Finally, the horrific account of Polly Sheppard who was a survivor of the Charleston church shooting in South Carolina, USA in 2015.

Contributors: Carl Gottlieb - Jaws co-writer. Jenny He - senior exhibitions curator at the Academy Museum of Motion Pictures in Los Angeles. Sabine - one of the women forcibly detained and abused in a sexual health clinic in East Germany. Archive of William Norman Ewer - journalist who attended the signing of the Treaty of Versailles. Archive of JT Johnson and Mimi Jones -activists in a civil rights swimming protest . Polly Sheppard- survivor of the Charleston Church shooting.

This programme contains movie excerpts from the 1975 film which was a Universal Picture, a Zanuck/Brown production and directed by Steven Spielberg. (Photo: Steven Spielberg on the set of the film 'Jaws' in 1975. Credit: Archive Photos/Stringer)


51min 07sec




The first Air Jordan and Imelda Marcos's 3,000 pairs of shoes

--:--
--:--