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The History Hour
The first Air Jordan and Imelda Marcos's 3,000 pairs of shoes
The History Hour
May 24, 2024

Max Pearson presents a collection of this week’s Witness History episodes from the BBC World Service.

This week’s programmes are all about the history of footwear.

First we take a trip back to the 1960’s when Brazilians were introduced to a new type of footwear, which went on to become one of the country’s biggest exports.

Plus the story of how a then rookie basketball player called Michael Jordan signed a deal with Nike that revolutionised sports marketing.

We also hear about the thousands of shoes owned by the former first lady of the Philippines, Imelda Marcos.

Then we learn how one family feud led to the creation of two massive sportswear companies, Adidas and Puma.

Finally, we hear how a Czech company revolutionised shoe production and brought affordable footwear to the world.

Contributors: Sergio Sanchez - Author and former employee of Havainas. Sonny Vaccaro - Former Nike executive. Dr Alex Sherlock – Lecturer in the school of Fashion and Textiles at RMIT University in Melbourne, Australia and founder of the Footwear Research Network. Sigi Dassler – Daughter of Adi Dassler the founder of Adidas. Mick Pinion – Former Bata engineer.

(Photo: Air Jordan Original. Credit: Getty Images)

More Episodes

Jun 6, 2026
The creation of Inspector Montalbano and Australia's first Big Thing

Max Pearson presents a collection of the week's Witness History interviews from the BBC World Service. Our guest is Professor Giuliana Pieri, an expert in Italian noir from Royal Holloway, University of London.

We start with the author Andrea Camilleri on the creation of his fictional detective Inspector Montalbano in 1994, and his influence on Italian noir.

Then we explore the tapes recorded in the 1950s with Nazi war criminal Adolf Eichmann.

We hear about the Chinese protests in 1989 that led up to the Tiananmen Square massacre.

Plus, the launch of Ireland's first Irish language television channel in 1996.

Next, when Diana Ross missed a penalty at the World Cup in 1994.

Finally, we hear from the artist behind the first of Australia's 'Big Things', the giant novelty sculptures that became a national phenomenon.

Contributors:  

Professor Giuliana Pieri - an expert in Italian noir from Royal Holloway, University of London

Andrea Camilleri - Italian crime-writer (archive)

Saskia Sassen - daughter of Dutch journalist Willem Sassen, who recorded interviews with Adolf Eichmann

Wu'er Kaixi - Chinese student organiser of pro-democracy demonstrations in Tiananmen Square

Sinéad Ní Ghuidhir - first live presenter to speak on Teilifís na Gaeilge: Ireland's first television channel broadcasting exclusively in the Irish language

Alan Rothenberg - former president of the US Soccer Federation

Paul Kelly - Australian artist behind both the Big Scotsman and the equally iconic Big Lobster

Christobel Kelly - daughter of Paul Kelly

(Photo: Italian writer Andrea Camilleri, Rome, Italy, 2011. Credit: Luciano Viti/Getty Images)


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The first Air Jordan and Imelda Marcos's 3,000 pairs of shoes

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