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The History Hour
The first Air Jordan and Imelda Marcos's 3,000 pairs of shoes
The History Hour
May 24, 2024

Max Pearson presents a collection of this week’s Witness History episodes from the BBC World Service.

This week’s programmes are all about the history of footwear.

First we take a trip back to the 1960’s when Brazilians were introduced to a new type of footwear, which went on to become one of the country’s biggest exports.

Plus the story of how a then rookie basketball player called Michael Jordan signed a deal with Nike that revolutionised sports marketing.

We also hear about the thousands of shoes owned by the former first lady of the Philippines, Imelda Marcos.

Then we learn how one family feud led to the creation of two massive sportswear companies, Adidas and Puma.

Finally, we hear how a Czech company revolutionised shoe production and brought affordable footwear to the world.

Contributors: Sergio Sanchez - Author and former employee of Havainas. Sonny Vaccaro - Former Nike executive. Dr Alex Sherlock – Lecturer in the school of Fashion and Textiles at RMIT University in Melbourne, Australia and founder of the Footwear Research Network. Sigi Dassler – Daughter of Adi Dassler the founder of Adidas. Mick Pinion – Former Bata engineer.

(Photo: Air Jordan Original. Credit: Getty Images)

More Episodes


Mar 14, 2026
Movie history: Seven Samurai and Casablanca

Max Pearson presents a collection of the week's Witness History interviews from the BBC World Service. Our guest is media, culture and creative industries lecturer Sarah Jilani. We start in 1954 with the Japanese film Seven Samurai which is widely considered to be one of world cinema's most influential films. Then, we hear about the 2006 Hindi film Rang de Basanti which broke box-office records and inspired thousands of young Indians to march for justice. We delve into the BBC Archives to hear from director Leni Riefenstahl about one of the most controversial propaganda movies ever made, Triumph of the Will, which was filmed at the Nazis’ Nuremberg rally in 1934. Next, we hear about the challenges of making the Hollywood 1942 classic, Casablanca, from the late son and nephew of the screenwriters. Finally, the story of the Spanish language fantasy, Pan's Labyrinth, which took the world by storm in 2006. Contributors: Hisao Kurosawa - movie producer, head of the Kurosawa Production Company and son of Seven Samurai director Akira Kurosawa. Sarah Jilani - a Lecturer in the Department of Media, Culture and Creative Industries, City St George's, University of London. Kamlesh Pandey - screenwriter. Leni Riefenstahl - film maker (from BBC Archive). Leslie Epstein - the late son and nephew of screenwriters Julius and Philip Epstein respectively. Ivana Baquero - actress. (Photo: Ingrid Bergman with Humphrey Bogart in a still from Casablanca. Credit: Universal History Archive/Getty Images)


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The first Air Jordan and Imelda Marcos's 3,000 pairs of shoes

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