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The History Hour
The first Air Jordan and Imelda Marcos's 3,000 pairs of shoes
The History Hour
May 24, 2024

Max Pearson presents a collection of this week’s Witness History episodes from the BBC World Service.

This week’s programmes are all about the history of footwear.

First we take a trip back to the 1960’s when Brazilians were introduced to a new type of footwear, which went on to become one of the country’s biggest exports.

Plus the story of how a then rookie basketball player called Michael Jordan signed a deal with Nike that revolutionised sports marketing.

We also hear about the thousands of shoes owned by the former first lady of the Philippines, Imelda Marcos.

Then we learn how one family feud led to the creation of two massive sportswear companies, Adidas and Puma.

Finally, we hear how a Czech company revolutionised shoe production and brought affordable footwear to the world.

Contributors: Sergio Sanchez - Author and former employee of Havainas. Sonny Vaccaro - Former Nike executive. Dr Alex Sherlock – Lecturer in the school of Fashion and Textiles at RMIT University in Melbourne, Australia and founder of the Footwear Research Network. Sigi Dassler – Daughter of Adi Dassler the founder of Adidas. Mick Pinion – Former Bata engineer.

(Photo: Air Jordan Original. Credit: Getty Images)

More Episodes
May 1, 2026
The world’s first perfume archive and Dutch car-free Sundays in the global oil crisis

Max Pearson presents a collection of the week's Witness History interviews from the BBC World Service. This week, we hear from a perfumer who in 1990 helped create the world’s first perfume archive in Versailles France. Our guest is Dr William Tullett, a Senior Lecturer in History at the University of York and author of Sniff, History of Smells.

Then, we hear how in 1991 African journalists created the Windhoek declaration - a set of free press principles. It led to World Press Freedom Day marked annually on 3 May.

Next, the global oil crisis of 1973. A former Dutch politician tells us how the Netherlands became the first country in Europe to introduce car-free Sundays.

Plus, the philosopher on how his 1972 essay on the Drowning Child thought experiment inspired the Effective Altruism movement.

And President Obama’s speech writer on how secret negotiations in 2014 improved relations between the US and Cuba.

Finally, a Sporting Witness on the Juventus match-fixing scandal in 2006.

Contributors:

Jean Claude Ellena - perfumer

Dr Will Tullett - Senior Lecturer in History at the University of York and author of Sniff, History of Smells

Wim Meijer - State Secretary for Culture, Recreation and Social Work in the Den Uyl Labour Government

Peter Singer - philosopher

Ben Rhodes - Barack Obama’s speech writer

Paddy Agnew - journalist

(Photo: Perfume bottles. Credit: Walter Zerla via Getty Images)


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The first Air Jordan and Imelda Marcos's 3,000 pairs of shoes

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