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The History Hour
The first Air Jordan and Imelda Marcos's 3,000 pairs of shoes
The History Hour
May 24, 2024

Max Pearson presents a collection of this week’s Witness History episodes from the BBC World Service.

This week’s programmes are all about the history of footwear.

First we take a trip back to the 1960’s when Brazilians were introduced to a new type of footwear, which went on to become one of the country’s biggest exports.

Plus the story of how a then rookie basketball player called Michael Jordan signed a deal with Nike that revolutionised sports marketing.

We also hear about the thousands of shoes owned by the former first lady of the Philippines, Imelda Marcos.

Then we learn how one family feud led to the creation of two massive sportswear companies, Adidas and Puma.

Finally, we hear how a Czech company revolutionised shoe production and brought affordable footwear to the world.

Contributors: Sergio Sanchez - Author and former employee of Havainas. Sonny Vaccaro - Former Nike executive. Dr Alex Sherlock – Lecturer in the school of Fashion and Textiles at RMIT University in Melbourne, Australia and founder of the Footwear Research Network. Sigi Dassler – Daughter of Adi Dassler the founder of Adidas. Mick Pinion – Former Bata engineer.

(Photo: Air Jordan Original. Credit: Getty Images)

More Episodes


Aug 15, 2026
The Mau Mau uprising and man-eating lions

Max Pearson presents a collection of the week's Witness History episodes focussing on Kenya.

We hear about Muthoni Kirima, one of the last Mau Mau fighters to come out of hiding and lay down her arms.

Caroline Elkins, Professor of History at Harvard University, discusses the brutality of the conflict between Kenya’s Land and Freedom Army, the British and Kenyan loyalists.

Next, when Princess Elizabeth became queen while staying at the Treetops Hotel, a lodge in the Aberdare National Park.

In 1997, scientists travelled to Kenya, in search of a cave believed to have been the den of the man-eating lions that terrorised railway workers in 1898.

Plus, we hear how Kenyan President Mwai Kibaki and his rival Raila Odinga signed an unprecedented power-sharing deal to end a wave of violence that left more than 1,200 people dead.

And the heartwarming story of the friendship between a baby hippo and a 130-year-old giant tortoise.

Finally for our Sporting Witness story, we head to the first Ultimate Frisbee World Championship in Gothenburg, Sweden in 1983.

Contributors: Caroline Elkins - Professor of History at Harvard University, and author of Britain's Gulag: The Brutal End of Empire in Kenya. Muthoni Kirima - Field Marshall in the Kenya Land and Freedom Army. Frank Gillard - BBC correspondent. Thomas Gnoske - Scientist. Alan Patterson - British Lieutenant Colonel John Henry Patterson's grandson. Maina Kiai - Chair of the Kenya National Commission on Human Rights in 2008. Maini Schildt - Swedish Ultimate Frisbee player.

(Photo: Mau Mau suspects are rounded up by police outside the camp in Manyani, Kenya, 1955. Credit: Getty Images/Authenticated News)


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The first Air Jordan and Imelda Marcos's 3,000 pairs of shoes

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