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The History Hour
The first Air Jordan and Imelda Marcos's 3,000 pairs of shoes
The History Hour
May 24, 2024

Max Pearson presents a collection of this week’s Witness History episodes from the BBC World Service.

This week’s programmes are all about the history of footwear.

First we take a trip back to the 1960’s when Brazilians were introduced to a new type of footwear, which went on to become one of the country’s biggest exports.

Plus the story of how a then rookie basketball player called Michael Jordan signed a deal with Nike that revolutionised sports marketing.

We also hear about the thousands of shoes owned by the former first lady of the Philippines, Imelda Marcos.

Then we learn how one family feud led to the creation of two massive sportswear companies, Adidas and Puma.

Finally, we hear how a Czech company revolutionised shoe production and brought affordable footwear to the world.

Contributors: Sergio Sanchez - Author and former employee of Havainas. Sonny Vaccaro - Former Nike executive. Dr Alex Sherlock – Lecturer in the school of Fashion and Textiles at RMIT University in Melbourne, Australia and founder of the Footwear Research Network. Sigi Dassler – Daughter of Adi Dassler the founder of Adidas. Mick Pinion – Former Bata engineer.

(Photo: Air Jordan Original. Credit: Getty Images)

More Episodes
May 10, 2025
Rescuing Palmyra’s treasures and 80 years since VE Day

Max Pearson presents a collection of the week's Witness History interviews from the BBC World Service. Our guest is Rubina Raja, professor of classical archaeology and art at Aarhus University in Denmark.

First, we go back to May 2015, when the ancient city of Palmyra in Syria was about to fall to Jihadist fighters and how of a group of men risked their lives to preserve the world-famous archaeology.

Plus, the entrepreneur and engineer Yoshitada Minami and his wife Fumiko Minami who came up with a way to liberate women from two to three hours of housework a day through the invention of the rice cooker in 1955.

Then the story of the sinking of the Lusitania, the British ocean liner sunk by a German submarine off the coast of Ireland during the First World War.

Also, celebrating 80 years since the end of the Second World War in Europe we dive into the BBC archives to listen to correspondents capturing the scenes of joy across London on VE day in 1945.

Finally, how in 2000, keen cricketer Paul Hawkins wanted to turn his passion into innovation when he created the technology we now known as ‘HawkEye’.

Contributors:

Khalil Hariri - archaeology expert who worked at Palmyra’s museum Rubina Raja - professor of classical archaeology and art at Aarhus University in Denmark Aiji Minami - son of Yoshitada and Fumiko Minami Margaret Hague Thomas – passenger on the Lusitania Leslie Morton – merchant seaman on the Lusitania Paul Hawkins – founder of ‘Hawkeye’

(Photo: Palmyra. Credit: PHAS / Universal Images Group via Getty Images)


50min 33sec




The first Air Jordan and Imelda Marcos's 3,000 pairs of shoes

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