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The History Hour
Dassler brothers' rift
The History Hour
Oct 1, 2022

A collection of this week's Witness History programmes, presented by Max Pearson. The guest is Nicholas Smith, author of "Kicks: The Great American Story of Sneakers" and Presenter of the BBC's "Sneakernomics" podcast. He explains how footwear revolutionised sport and became high-fashion.

In 1948, two brothers from a small German town called Rudi and Adi Dassler created the sportswear firms Puma and Adidas. Reena Stanton-Sharma hears from Adi Dassler’s daughter, Sigi Dassler, who remembers her father's obsession with footwear and talks about her fondness for the rappers, Run-DMC, who paid tribute to her dad’s shoes in a song.

We also hear about one man's mission to castrate Pablo Escobar's hippos, the unpredictable rule of Kenya's former President, Jomo Kenyatta, the 'Japanese Schindler', and the raising of the 400-year-old Mary Rose.

(Photo: Adi Dassler. Credit: Brauner/ullstein bild via Getty Images)

More Episodes
May 1, 2026
The world’s first perfume archive and Dutch car-free Sundays in the global oil crisis

Max Pearson presents a collection of the week's Witness History interviews from the BBC World Service. This week, we hear from a perfumer who in 1990 helped create the world’s first perfume archive in Versailles France. Our guest is Dr William Tullett, a Senior Lecturer in History at the University of York and author of Sniff, History of Smells.

Then, we hear how in 1991 African journalists created the Windhoek declaration - a set of free press principles. It led to World Press Freedom Day marked annually on 3 May.

Next, the global oil crisis of 1973. A former Dutch politician tells us how the Netherlands became the first country in Europe to introduce car-free Sundays.

Plus, the philosopher on how his 1972 essay on the Drowning Child thought experiment inspired the Effective Altruism movement.

And President Obama’s speech writer on how secret negotiations in 2014 improved relations between the US and Cuba.

Finally, a Sporting Witness on the Juventus match-fixing scandal in 2006.

Contributors:

Jean Claude Ellena - perfumer

Dr Will Tullett - Senior Lecturer in History at the University of York and author of Sniff, History of Smells

Wim Meijer - State Secretary for Culture, Recreation and Social Work in the Den Uyl Labour Government

Peter Singer - philosopher

Ben Rhodes - Barack Obama’s speech writer

Paddy Agnew - journalist

(Photo: Perfume bottles. Credit: Walter Zerla via Getty Images)


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Dassler brothers' rift

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