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The Global Story
The soft power superpower, with Roman Mars
The Global Story
Jun 29, 2026

As the United States approaches its 250th anniversary, all this week The Global Story is exploring the surprising and often hidden ways the US has shaped the modern world.

Today we’re joined by Roman Mars – the host of 99% Invisible and the new BBC series A History of the United States in 100 Objects – who sets out his theory of how the US used design to shape the world in its image.

Producer: Sam Chantarasak

Executive producer: James Shield

Mix: Travis Evans

Digital producer: Matt Pintus

Senior news editor: China Collins

Image: An illustration of a US city rising high above the world’s surface. Credit: BBC

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The soft power superpower, with Roman Mars

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