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The Explanation
The Media Show: The Business of News
The Explanation
Jun 6, 2024

In the age of social media, how easy is it to get people to pay for news? Editors from some of the world’s biggest news brands explain their strategy for turning a profit. Also in the show, after Google’s use of AI to generate search results went viral for all the wrong reasons, meet the journalist who followed its advice to put glue on her pizza. Presenters: Katie Razzall and Ros Atkins Guests: Jeffrey Goldberg, Editor-in-Chief, The Atlantic; Katie Notopoulos, Senior Tech Correspondent, Business Insider; Andrew Neil, Chairman, The Spectator; Caroline Waterston, Editor-in-Chief, The Mirror.

More Episodes

Jul 2, 2026
The Media Show: The Murray brothers' media game

Wimbledon is under way and some of the sport's biggest names are increasingly becoming media businesses in their own right. Jamie Murray has joined the BBC's Wimbledon coverage as an analysis expert while launching a new YouTube channel, The Set, with his brother Andy. Jamie Murray explains why they decided to create their own platform, and Catherine Whitaker, co-host of The Tennis Podcast, looks at what more player-led media means for broadcasters and sports journalism.

Netflix has added two more seasons of the Russian children's cartoon Masha and the Bear, prompting criticism from Ukraine. The country's Centre for Countering Disinformation says the programme is a form of Russian soft power, while its producers have previously said they receive no funding from the Russian state. Oleksandra Zhylina, a master's student at Charles University specialising in propaganda and disinformation, outlines the concerns. Clare Denning, Russia specialist at BBC Monitoring, explains why the debate has grown.

More journalists are leaving traditional news organisations to build their own subscription businesses. Lachlan Cartwright has reported for the New York Post, Vanity Fair and The Hollywood Reporter before launching Breaker Media. Lachlan Cartwright explains why he went independent and how he is building a media business around exclusive reporting.

This audio was edited on 2 July to add: “Since the programme was recorded, a spokesperson for the producers of Masha and the Bear has been quoted in news coverage as saying that their client ‘categorically rejects the false and defamatory suggestion that Masha and the Bear is associated with propaganda’.

Presenters: Katie Razzall and Ros Atkins Producer: Lucy Wai Assistant Producer: Tim Bano Researcher: Ruth Waites Technical Coordinator: Akik Rahman Sound: Robin Schroder


22min 59sec



The Media Show: The Business of News

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