Home  >  The Explanation  >  What is sportswashing?
The Explanation
What is sportswashing?
The Explanation
Dec 25, 2023

In recent years, many sports have received huge investment from oil-rich petrostates, and while the term ‘sportswashing’ is relatively new, the idea of using sport as a way to deflect negative publicity has been around for years. The impact of recent huge investment has changed the landscape for football, golf, F1, cricket and boxing and many believe this to be a new form of soft power for those involved. Dan Roan, sports editor at BBC News, talks to Claire Graham about the accusation that countries are investing in sport and high-profile events to improve their international reputation.

More Episodes

Jul 2, 2026
The Media Show: The Murray brothers' media game

Wimbledon is under way and some of the sport's biggest names are increasingly becoming media businesses in their own right. Jamie Murray has joined the BBC's Wimbledon coverage as an analysis expert while launching a new YouTube channel, The Set, with his brother Andy. Jamie Murray explains why they decided to create their own platform, and Catherine Whitaker, co-host of The Tennis Podcast, looks at what more player-led media means for broadcasters and sports journalism.

Netflix has added two more seasons of the Russian children's cartoon Masha and the Bear, prompting criticism from Ukraine. The country's Centre for Countering Disinformation says the programme is a form of Russian soft power, while its producers have previously said they receive no funding from the Russian state. Oleksandra Zhylina, a master's student at Charles University specialising in propaganda and disinformation, outlines the concerns. Clare Denning, Russia specialist at BBC Monitoring, explains why the debate has grown.

More journalists are leaving traditional news organisations to build their own subscription businesses. Lachlan Cartwright has reported for the New York Post, Vanity Fair and The Hollywood Reporter before launching Breaker Media. Lachlan Cartwright explains why he went independent and how he is building a media business around exclusive reporting.

This audio was edited on 2 July to add: “Since the programme was recorded, a spokesperson for the producers of Masha and the Bear has been quoted in news coverage as saying that their client ‘categorically rejects the false and defamatory suggestion that Masha and the Bear is associated with propaganda’.

Presenters: Katie Razzall and Ros Atkins Producer: Lucy Wai Assistant Producer: Tim Bano Researcher: Ruth Waites Technical Coordinator: Akik Rahman Sound: Robin Schroder


22min 59sec



What is sportswashing?

--:--
--:--