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How can we persuade more people to cycle?
CrowdScience
Jun 20, 2025

Cycling is good for our health, good for the planet, and it can be an efficient way of moving around busy cities. But despite all the rational arguments for it, in most cities the number of people who get on their bikes is low.

CrowdScience listener Hans wants to know whether it’s time to change our tactics. Could we persuade more people to cycle if we moved away from focusing on well-intentioned rational arguments and use messages that appeal to our desires and vanity instead? What does the science say? Presenter Caroline Steel is on the case.

She meets Winnie Sambu from World Bicycle Relief to learn about why people in countries like Kenya to choose the bike to get around. She heads out on a ride with psychologist Professor Ian Walker from the University of Swansea to find out what barriers there might be to persuading people to cycle.

She also takes a lesson from one of the world’s top cycling nations as she talks to Marie Kåstrup, a cycling campaigns expert who has advised the Danish government on inspiring cycling and sustaining it in the city of Copenhagen. Also in Denmark, Caroline meets behavioural scientist Dr Pelle Guldborg Hansen who shares his experience in the art of persuasion.

Presenter: Caroline Steel Producer: Tom Bonnett Series Producer: Ben Motley

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Could this episode of follow up questions lead to an episode investigating the follow up questions to these follow up questions? Have a listen and, who knows, maybe you’ll find yourself inspired to email [email protected]

Presenter: Caroline Steel

Producer: Tom Bonnett

Editor: Ben Motley

(Photo: Innovation and new ideas lightbulb concept with Question Mark - stock photo Credit: Olemedia via Getty Images)


26min 28sec

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Do birds understand us?

CrowdScience listener David is a bird whisperer.

On his family farm in Guinea, he would mimic the call of the black-headed weaver. He could replicate it so well that the birds would fly in close, curious to find out who was calling. David has been wondering if he was actually communicating with the weaver.

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But what else do birds know? Thomas Bugnyar, professor of social behaviour and animal cognition, spends his time trying to get inside the mind of ravens. His work suggests they can understand their surroundings, make rational decisions, and even solve complex problems.

Plus, we meet Ellie, a cockatoo with the ability to use a touchscreen computer to “talk.” She has a working vocabulary of more than 1,500 words. And when she presses a button, it would appear she is not just pecking at random, she is choosing purposefully, responding in ways that suggest birds may not only understand us, but communicate back.

Presenter: Caroline Steel Producer: Minnie Harrop and Harrison Lewis Series producer: Ben Motley

(Photo: Close up of Greylag goose with blue background Credit: Harrison Lewis, BBC)


26min 29sec


How can we persuade more people to cycle?

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