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The Food Chain
How to set a food trend
The Food Chain
Sep 17, 2025

Have you tried Dubai chocolate, hot honey or the fruit sando? They’re just a few examples of viral food trends which got everyone talking on social media.

Rumella Dasgupta talks to creators and product developer to find out how much work goes into creating the next big thing in food. She hears how there’s often years of work behind the product that seems to suddenly be the latest craze.

It might look as though some food trends go viral overnight, but entrepreneur Mike Kurtz explains how creating his brand Mike’s Hot Honey took years of hard work. Product developers Katie McDaid and Robert Craggs tell Rumella how their jobs involve travelling the world to find the next big thing in food. Plus chef and food writer Pierre Thiam, explains how he’s been working tirelessly for decades to bring the ancient West African grain Fonio to worldwide attention.

We’d love to hear about the viral foods you’ve tried and what you thought of them. You can email the team at [email protected]

Producer: Lexy O’Connor

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Is kitchen culture changing?

Is the culture of professional kitchens shifting?

In recent weeks, one of the restaurant world’s most influential figures stepped down amid allegations about his conduct at work. It’s been widely reported that former employees accused René Redzepi, founder of Copenhagen’s Noma, of creating a toxic working environment involving verbal and physical abuse. Redzepi has since apologised publicly, saying he has worked to change.

Ruth Alexander uses this moment as a starting point to explore a broader question: what is, and what should be, the culture inside professional kitchens?

For many chefs, stories of gruelling hours, intense pressure and explosive tempers have long been part of the industry. But are those conditions still the norm today, or is a different kind of kitchen culture beginning to take shape?

Ruth is joined by three chefs from different generations and parts of the world, each reflecting on their own experiences of coming up in the industry, and how those experiences have shaped the way they run their kitchens now.

Jun Tanaka, chef-owner of Michelin-starred restaurant The Ninth in London, looks back on starting out more than three decades ago. Preeti Mistry, executive chef at Silver Oak in California, shares her perspective after 25 years in the industry. And Manon Fleury, head chef at Datil in Paris and co-founder of an organisation working to prevent violence in kitchens, explains why she believes change is both necessary and possible.

They discuss whether the old hierarchies and harsh environments are being left behind, what a healthier kitchen culture could look like, and what still needs to change.

If you would like to get in touch with the show, please email: [email protected]

Producer: Izzy Greenfield Sound engineer: Annie Gardiner Image: credit - getty


26min 29sec




How to set a food trend

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