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The Food Chain
Why we love noodles
The Food Chain
Mar 6, 2025

What makes a noodle? Is it the shape? The ingredients?

In this programme Devina Gupta explores the history of noodles, tracing their origin back to Third-Century China. She finds out how they came to be eaten in so many different ways in so many different places.

Devina enjoys a Tibetan-influenced noodle dish in Delhi’s Monastery Market, a long-time home of Tibetan restaurants and businesses in India. She hears how noodles were one of many foods to travel the silk trading routes in the region.

Jen Lin-Liu, author of ‘On the Noodle Road: From Beijing to Rome with Love and Pasta’, tells Devina about the earliest mention of noodles in historical documents. Frank Striegl in Tokyo, who runs the blog ‘5AM Ramen’ picks up the story, explaining how noodles travelled from China to Japan and became ramen – one of Japan’s iconic dishes today.

In 1958 dried instant noodles were invented in Japan. Devina speaks to Varun Oberoi of Nissin India, to hear about the opportunities and challenges facing the instant noodle company today.

Presented by Devina Gupta.

Produced by Beatrice Pickup.

(Image: noodles dangling from chopsticks above a bowl. Credit: Getty Images/ BBC)

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Eric Wolf, founder and executive director of the World Food Travel Association in Valencia, Spain, explains how food tourism has expanded worldwide into a multi-billion-dollar industry, as travellers increasingly seek authentic and immersive culinary experiences.

We also hear from Judith von Prockel, who began creating holidays centred around food experiences more than two decades ago, long before culinary tourism became mainstream. She reflects on how attitudes towards food travel have changed and why people are increasingly planning trips around what they want to eat.

And in Malaysia, Pauline Lee from Simply Enak describes the work involved in creating memorable food tours in a growing and increasingly competitive market, where guides must balance logistics, hospitality and cultural storytelling alongside the food itself.

From hidden local gems to global tourism trends, we explore why food tours have become big business — and what travellers are really looking for when they book them.

If you’d like to get in touch with the programme, please email: [email protected]

Producer: Izzy Greenfield Sound engineer: Andy Mills Picture: Simple Enak


26min 28sec



Why we love noodles

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