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The Food Chain
First impressions of a new food culture
The Food Chain
Aug 7, 2024

Strawberries at the airport when meeting your future husband for the first time, finally tasting world famous fish and chips and wondering why on earth the pasta is green.

These are some of this week’s stories of first impressions of food in a new country.

Devina Gupta visits a multilingual cooking class in Manchester, UK, to find out how language, culture and food help people find a home in a new part of the world..

She speaks to a chef who fled Ukraine when the war started and now runs a restaurant in the Netherlands. Nathalia adapted to life there very quickly, but still can’t comprehend why the Dutch eat toast for every meal.

Mariyam and Marius share their love story from across continents, and talk about the dishes – and those strawberries - which brought them together when they finally met.

If you would like to get in touch with the show, please email: [email protected]

Presenter: Devina Gupta Producer: Hannah Bewley Translation: Irena Taranyuk (Image: Devina Gupta has afternoon tea. Credit: BBC)

More Episodes

May 27, 2026
The business of food tours

Food tours are becoming one of the fastest-growing parts of the travel industry, with tourists increasingly choosing to explore cities and cultures through what they eat.

In this episode, Ruth Alexander explores the global rise of guided food experiences and the people building businesses around them.

In Manchester, food tour guide Julia Fairburn takes Ruth through some of the city’s best-known food spots, explaining how successful tours combine local history, storytelling and carefully paced eating experiences designed to leave visitors with lasting memories.

Eric Wolf, founder and executive director of the World Food Travel Association in Valencia, Spain, explains how food tourism has expanded worldwide into a multi-billion-dollar industry, as travellers increasingly seek authentic and immersive culinary experiences.

We also hear from Judith von Prockel, who began creating holidays centred around food experiences more than two decades ago, long before culinary tourism became mainstream. She reflects on how attitudes towards food travel have changed and why people are increasingly planning trips around what they want to eat.

And in Malaysia, Pauline Lee from Simply Enak describes the work involved in creating memorable food tours in a growing and increasingly competitive market, where guides must balance logistics, hospitality and cultural storytelling alongside the food itself.

From hidden local gems to global tourism trends, we explore why food tours have become big business — and what travellers are really looking for when they book them.

If you’d like to get in touch with the programme, please email: [email protected]

Producer: Izzy Greenfield Sound engineer: Andy Mills Picture: Simple Enak


26min 28sec



First impressions of a new food culture

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