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The Food Chain
The taste test
The Food Chain
Sep 13, 2023

Consumers have the buying power but how much are they considered when a brand decides to make a change?

In this edition of The Food Chain Ruth Alexander takes a look at what goes into developing some of the products we know and love.

We travel to the northwest of England to a consumer taste testing facility, Wirral Sensory Services. Such businesses would have been few and far between just decades ago but now they’re a big part of the research process when brands look to launch new products or make changes to existing ones.

Consumer expert Dr Sara Jaeger tells us about the benefits and the limitations of these tests and business consultant Samuel West talks us through some of the most well know failures in food.

If you would like to get in touch with the show, please email: [email protected]

Presenter: Ruth Alexander

Producer: Hannah Mullane

(Image: a woman blindfolded, sat in front of a pizza. Credit: Getty Images/BBC)

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May 6, 2026
Rethinking the potato

Potatoes are having a moment.

Once dismissed as dull, stodgy or even unhealthy, they’re now back, appearing on restaurant menus, in food magazines and across social media feeds.

But the story of the potato goes back much further.

In this episode, Ruth Alexander traces the journey of one of the world’s most familiar foods. From its origins millions of years ago to its place in today’s global food system.

AJ Shehata, senior sous chef at Fallow restaurant in London explains why the potato forces chefs to get creative.

At the Natural History Museum, botanist Sandy Knapp explains how the potato may have been born from a chance encounter between two wild plants in the Andes, an event that made it possible for potatoes to grow underground and spread across new environments.

We explore how the potato became a global food. Potatoes USA president Blair Richardson explains how demand continues to grow worldwide, and how the industry is working to reshape the potato’s image.

We ask whether the potato’s reputation is deserved. Nutrition scientist Candida Rebello shares research suggesting potatoes may be far more beneficial, and more misunderstood, than many people think.

And at the International Potato Center in Peru, scientist Julian Soto works with farmers to conserve thousands of native potato varieties. In the Andes, potatoes are not just a crop, they are part of culture, identity and family life.

From ancient origins to modern revival, this is the story of how the potato conquered the world, fell out of favour, and is now being rediscovered, just as new challenges begin to emerge.

If you’d like to get in touch with the programme, please email: [email protected]

Producer: Izzy Greenfield Sound engineer: Hal Haines Picture: Getty


26min 29sec




The taste test

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