Home  >  The Food Chain  >  Is Product Placement Getting in Your Face?
The Food Chain
Is Product Placement Getting in Your Face?
The Food Chain
Jan 17, 2019

When a cool character cracks open a can of a well-known branded drink on screen, do you barely notice or roll your eyes? Whatever your reaction, their choices may well be influencing yours.

Food is a powerful narrative device in film and product placement is highly lucrative. Put the two together and show business becomes big business for the food industry.

Emily Thomas finds out how the product placement of food in film has changed over time and where it’s headed, as new technology makes it ever easier for audiences to avoid traditional forms of advertising. She meets industry insiders from Hollywood in the US, Bollywood in India, and Nollywood in Nigeria, to explore how food product placement changes across the globe, and asks how it can enhance and detract from the authenticity of film. What comes first, the brand or the integrity of the script? What happens when they clash? And how much money is at stake?

Plus, we ask how the prolific use of product placement in Hollywood changed global perceptions of American food; how it affects our diet choices and... do baddies ever get to eat brands?

(Photo: Cinema screen shows superhero character eating burger. Credit: BBC)

More Episodes
Apr 8, 2026
So you think you can't cook?

Many people feel they can’t cook, or don’t know where to start. Studies suggest that in some countries, fewer people are preparing meals from scratch, and a lack of confidence in the kitchen can be a big part of the problem.

Ruth Alexander explores what holds people back from cooking, and how to overcome it. Drawing on her own experience of learning later in life, she asks: can anyone become a confident cook?

She’s joined by three guests who spend much of their lives in the kitchen, and who know that not everyone starts out with natural ability.

Robin Van Creveld, founder and director of Community Chef in Lewes, England, teaches people practical cooking skills through a social enterprise. Tokunbo Koiki, founder of Tokunbo’s Kitchen Catering Company and London African Food Week, joins from Lagos to share her approach to making cooking accessible and enjoyable. And Pak Wai Hung, owner of 288 Bar and Wok restaurant in Cheltenham, explains how building confidence can be just as important as learning techniques.

Together, they share simple, realistic ways to get started, from overcoming fear of failure to building basic skills and routines. Ruth asks them how beginners can gain confidence, what essential skills really matter, and how to make cooking feel less intimidating.

If you would like to get in touch with the show, please email: [email protected]

Producer: Izzy Greenfield Sound Engineer: Hal Haines Picture: Credit – Getty.


26min 29sec

Apr 1, 2026
Is kitchen culture changing?

Is the culture of professional kitchens shifting?

In recent weeks, one of the restaurant world’s most influential figures stepped down amid allegations about his conduct at work. It’s been widely reported that former employees accused René Redzepi, founder of Copenhagen’s Noma, of creating a toxic working environment involving verbal and physical abuse. Redzepi has since apologised publicly, saying he has worked to change.

Ruth Alexander uses this moment as a starting point to explore a broader question: what is, and what should be, the culture inside professional kitchens?

For many chefs, stories of gruelling hours, intense pressure and explosive tempers have long been part of the industry. But are those conditions still the norm today, or is a different kind of kitchen culture beginning to take shape?

Ruth is joined by three chefs from different generations and parts of the world, each reflecting on their own experiences of coming up in the industry, and how those experiences have shaped the way they run their kitchens now.

Jun Tanaka, chef-owner of Michelin-starred restaurant The Ninth in London, looks back on starting out more than three decades ago. Preeti Mistry, executive chef at Silver Oak in California, shares her perspective after 25 years in the industry. And Manon Fleury, head chef at Datil in Paris and co-founder of an organisation working to prevent violence in kitchens, explains why she believes change is both necessary and possible.

They discuss whether the old hierarchies and harsh environments are being left behind, what a healthier kitchen culture could look like, and what still needs to change.

If you would like to get in touch with the show, please email: [email protected]

Producer: Izzy Greenfield Sound engineer: Annie Gardiner Image: credit - getty


26min 29sec



Is Product Placement Getting in Your Face?

--:--
--:--