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The Food Chain
Million Dollar Mouths
The Food Chain
Nov 22, 2018

Who gets to decide what our food tastes like - and what gives them the authority to do so?

Emily Thomas meets three people who are employed by the food industry to choose how processed food should taste. One of them has had his tongue insured for over one million dollars. All of them can identify complex flavour combinations with a single bite. They even speak in their own language...sometimes.

So what’s it like to have such an enhanced sense of flavour? When you can smell someone else's meal in a restaurant from several tables away, is it a blessing or a curse? Do meals shared with ‘normal’ people ever become too prosaic to bear? And how can all of us learn to perceive more flavour in our food?

Sebastian Michaelis drops by for a carefully curated cup of tea. He’s a master tea taster for Tata Global Beverages in London. The company considers its tasters so important that they are asked not to ever be on the same plane.

Later we’re joined by Sarah Masoni, who has been said to have ‘a million dollar palate’. She is Product and Process Development Director at the Food Innovation Center of Oregon State University. She discusses the flavour trade with Danny Kite, who has been a ‘flavourist’ for almost half a century. He works at TasteTech, a 'flavour house' which manufactures flavourings and ingredients for the global food industry.

(Photo: A man sips tea from a spoon. Credit: BBC)

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The business of food tours

Food tours are becoming one of the fastest-growing parts of the travel industry, with tourists increasingly choosing to explore cities and cultures through what they eat.

In this episode, Ruth Alexander explores the global rise of guided food experiences and the people building businesses around them.

In Manchester, food tour guide Julia Fairburn takes Ruth through some of the city’s best-known food spots, explaining how successful tours combine local history, storytelling and carefully paced eating experiences designed to leave visitors with lasting memories.

Eric Wolf, founder and executive director of the World Food Travel Association in Valencia, Spain, explains how food tourism has expanded worldwide into a multi-billion-dollar industry, as travellers increasingly seek authentic and immersive culinary experiences.

We also hear from Judith von Prockel, who began creating holidays centred around food experiences more than two decades ago, long before culinary tourism became mainstream. She reflects on how attitudes towards food travel have changed and why people are increasingly planning trips around what they want to eat.

And in Malaysia, Pauline Lee from Simply Enak describes the work involved in creating memorable food tours in a growing and increasingly competitive market, where guides must balance logistics, hospitality and cultural storytelling alongside the food itself.

From hidden local gems to global tourism trends, we explore why food tours have become big business — and what travellers are really looking for when they book them.

If you’d like to get in touch with the programme, please email: [email protected]

Producer: Izzy Greenfield Sound engineer: Andy Mills Picture: Simple Enak


26min 28sec



Million Dollar Mouths

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