Home  >  The Food Chain  >  Should You Drink Your Food?
The Food Chain
Should You Drink Your Food?
The Food Chain
Jan 21, 2017

Why won't our brains let us feel full on liquid food? After all, we spent the first months of our lives living on milk alone.

We talk to a man who lived on liquid alone for 30 days, as we explore why adults are ditching the knife and fork in favour of meals in liquid form.

We visit a juice and smoothie café in London where a gourmet smoothie can cost as much as a hot roast dinner, and meet a woman who is only too happy to swap her meal for a drink.

Sociology and Food expert Anne Murcott, from SOAS, University of London, tells us this trend is all in the marketing, and Richard Mattes of Purdue University explains why our adult brains are not perfectly wired to detect calories in drink form - and takes us on a journey through our digestive system to help us understand how we process liquid food.

And a warning about a little known problem that could be hiding in your smoothie, from allergy expert Dr Isabel Skypala.

Plus, we talk to the companies making whole meals in a bottle. The CEO of German company Bertrand, Tobias Stöber shares the thinking behind his product. Professor Amy Bentley isn't convinced though. She's from the Department of Food Studies, Nutrition and Public Health at New York University and tells the BBC's Emily Thomas why she doubts the nutritional value of these drinks.

(Image: A spilled glass of strawberry smoothies. Credit: Kondor 83/ Thinkstock)

More Episodes

Jun 11, 2026
Can music change the way food tastes?

Music is part of the backdrop to millions of meals every day. But what if it is doing more than simply creating atmosphere?

In this episode of The Food Chain, Rumella Dasgupta explores the growing evidence that sound can shape the way we experience food and drink. From scientists studying how the brain combines hearing and taste, to chefs designing dishes around playlists, we ask whether music has become an ingredient in its own right.

Chef Gaggan Anand explains why music sits at the centre of his restaurant in Bangkok, where sound, lighting and food are carefully choreographed into a single experience. Cognitive neuroscientist Ophelia Deroy shares research showing how music can influence our perception of sweetness, bitterness and texture, and explains why flavour is far more than what happens on the tongue.

We also hear from Ola Sars, founder of the business music platform Soundtrack, whose company helps restaurants, cafés and hotels tailor the music they play. He shares research suggesting that the right soundtrack can influence customer behaviour and even affect sales.

But not everyone is convinced. Dan Keeling, co-owner of London's Noble Rot restaurants and a former music industry executive who signed artists including Coldplay and Lily Allen, explains why he has chosen not to play music in his dining rooms at all.

From silent restaurants to carefully curated playlists, from neuroscience labs to commercial dining rooms, we explore the increasingly important role sound plays in the way we eat.

If you'd like to get in touch with the programme, please email: [email protected]


26min 28sec


May 27, 2026
The business of food tours

Food tours are becoming one of the fastest-growing parts of the travel industry, with tourists increasingly choosing to explore cities and cultures through what they eat.

In this episode, Ruth Alexander explores the global rise of guided food experiences and the people building businesses around them.

In Manchester, food tour guide Julia Fairburn takes Ruth through some of the city’s best-known food spots, explaining how successful tours combine local history, storytelling and carefully paced eating experiences designed to leave visitors with lasting memories.

Eric Wolf, founder and executive director of the World Food Travel Association in Valencia, Spain, explains how food tourism has expanded worldwide into a multi-billion-dollar industry, as travellers increasingly seek authentic and immersive culinary experiences.

We also hear from Judith von Prockel, who began creating holidays centred around food experiences more than two decades ago, long before culinary tourism became mainstream. She reflects on how attitudes towards food travel have changed and why people are increasingly planning trips around what they want to eat.

And in Malaysia, Pauline Lee from Simply Enak describes the work involved in creating memorable food tours in a growing and increasingly competitive market, where guides must balance logistics, hospitality and cultural storytelling alongside the food itself.

From hidden local gems to global tourism trends, we explore why food tours have become big business — and what travellers are really looking for when they book them.

If you’d like to get in touch with the programme, please email: [email protected]

Producer: Izzy Greenfield Sound engineer: Andy Mills Picture: Simple Enak


26min 28sec

Should You Drink Your Food?

--:--
--:--